Welcome to the “Water is Life” Collection
A line of tees and sweatshirts inspired by the sacred and essential nature of water to the Navajo Nation, ethically manufactured and available in inclusive sizing. 100% of profits go to Dig Deep Water’s Navajo Water Project.
The Artwork
front patch
This patch was painted with bright and saturated colors that reflect the landscape of Navajo Territory and the importance of water to the vibrancy of Navajo life. The figure depicted has water spilling out of their glowing heart, demonstrating not only just how crucial water is practically, but also how central it is culturally and as a life force. Additionally, I spent a lot of time researching Navajo folklore which I thought was so unique and captivating, and I wanted to include one element of that in the patch. You can find “Náhookis Biko’ii,” or the flaming northern star, in the top right corner of the piece. I like that it represents being able to find one’s way and how that connects to the restorative mission of the Navajo Water Project.
When creating the patches I really wanted the phrase “Tó éí ííná át’é,” or “Water is Life,” to be central to the design. The patch on the back of the top is more literal and has this phrase written on it directly, while the patch on the front of the top carries more artistic elements and meaning.
About the Collaboration
I’ve always been really passionate about human rights and social justice issues, and after starting my business, I wanted to take advantage of my platform to create support and visibility for causes I feel are important. As a young person, it can be easy to feel discouraged not only by the state of the world, but also by the feeling that you are unable to make meaningful change. By introducing this collection in collaboration with Dig Deep, I wanted to take the opportunity to introduce a younger demographic to an issue I feel strongly about—one which I don’t think is discussed enough— and also give them a chance to make a difference and get a cool piece of artwork in the process.
After traveling in southern Utah, I not only learned about the importance of water to the Navajo Nation but also how a lack of access to it was seriously affecting their communities. In fact, one-third of Navajo families are living without access to fresh water. My mom actually introduced me to Dig Deep Water, specifically the Navajo Water Project, and after researching the organization and seeing how they were taking action and making a difference in Navajo lives, I quickly became excited about the potential my artwork had to create an impact by bringing attention to this issue and the mission of Dig Deep.
Let’s bring more equitable water access to everyone in this country. It’s a basic human right. Join me and the folks at Dig Deep to make real change. Learn something about water equity, pass on what you learn to someone else, wear a shirt and talk about it’s message; We can make a difference.